Auction.ph taps bloggers to improve ad service
Written by ShopOne on August 16th, 2008 in Advertising.
Auction.ph, the foremost online shopping mall in the Philippines, revamps its very own ad service program called AdAuction. AdAuction is a tool that enables bloggers and web publishers to generate revenue from the display of pre-formatted ads. The enhancements to the new program that include ad category selection and additional revenue generating features were revealed recently during an event.
Top bloggers were invited to the said event and recommendations were solicited from the target subscribers. “We wanted to open a dialogue and find out what bloggers are looking for in an ad service. We were able to gain valuable inputs from the bloggers and we will try and integrate their suggestions to the program as much as we can,” says Manu Ofiaza of Auction.ph.
Tags: Advertising, ads, advertisement, auction.ph, widgets
