SHOP.blink.ph – Philippines Online Guide: Internet Trading Auctions Shopping Buying Selling Classifieds

There is now an evident decline in traditional television viewing and print readership among Filipinos, a survey done byYahoo! Philippines and research firm Nielsen showed.The survey also revealed that more Filipinos, especially the younger population, are favoring the Internet more than television and print.

The Yahoo!-Nielsen Net Index survey was conducted from October to November 2008.

It showed a slight decline in TV viewership from 98 percent in 2007 to 92 percent in 2008, out of 1,200 people sampled.

Readership of newspapers also showed a decline from 19 to 15 percent between 2007 and 2008.

Magazine readership also went down from 16 percent in 2007 to just seven percent in 2008.

Meanwhile, Internet usage increased from 23 percent in 2007 to 28 percent in 2008.

Full story here.

You can hardly talk about eBay without bringing out the disgust in all of the people who feel they have been wronged by the eCommerce giant. This group is comprised mostly of sellers who feel eBay has treated them with anything but respect, particularly since changing feedback policies in early 2008 (of course that’s not the only thing they don’t like. See my top ten list of seller frustrations).

Although buyers have had their own fair share of complaints about eBay as well, it still continues to be one of the leading places that online shoppers go to purchase goods, although retail comparison site JiffyPrice recently showed that Amazon has lower prices on many items that are available for immediate purchase.

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The importance of sound creative executions and integrated strategies cannot be overemphasized in today’s online ad market. Follow these steps to get on the right track.

The emergence of digital media has created some very fundamental and important changes in the goals for advertising today. Digital technologies have empowered advertising in unique ways and provided a wide range of new possibilities for two-way communication and measurement. These changes should fundamentally redefine expectations for advertising in the digital age.

In this article, I will discuss the goals and expectations that every marketer should have for their advertising campaigns, and how digital media and technology has re-shaped and transformed those goals.

FULL ARTICLE HERE.

ONLINE ADVERTISING will continue to grow in the Philippines but spending will lag behind other regional markets, a joint study by Internet company Yahoo! and The Nielsen Company showed.

Online advertising in the Philippines is projected to grow to $22.11 million by 2010 from $15.54 million this year. While bulk will come from display advertising ($15.04 billion in 2010 from $12.802 billion this year), search advertising is forecast to grow substantially ($7.087 billion from $2.743 billion).

Display advertising refers to promotions posted on specific websites, while the latter involves placements on Web pages that show results from search engine queries.

Online advertising in the region was forecast to grow by over 60% between this year and 2010, with display advertising again taking the lion’s share. Search advertising, it said, will particularly gain in “less mature online advertising markets” such as Thailand, Indonesia, the Philippines, and Vietnam.

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The size of Southeast Asia’s online advertising market, which includes display and search advertising, is anticipated to increase more than 60% from this year to 2010 according to a joint study by Yahoo! and research firm Nielsen. The report covers 6 key markets in the region, namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

The combined online advertising expenditure across the six surveyed countries is expected to reach US$112 million this year. This figure will rise to US$151.9 million in 2009 and US$182.3 million in 2010.

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Remember the dive-bombing plane sound we’d make as little kids?  “Neeeerrrrowwww.”  That same noise is perhaps the most succinct way of describing what’s happening to traffic-related eBay statistics.

A Compete graph makes pretty clear that eBay received fewer unique visitors in October 2008 than the same month last year.  The fall amounts to a 13.2 percent year-over-year change, and the September-to-October transition alone accounts for a decrease of 6.2 percent.

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Is fashion your passion? Do you love bags, accessories, and quirky finds like vintage dresses? Do designer shoes make you drool?

Then you should try eBay. One of the top shopping categories in the world’s largest online marketplace is Clothing, Shoes and Accessories. eBay offers a convenient one-stop shopping haven that will fulfill all your shopping needs. You can find almost anything on eBay as there are more than 112 million listings to browse through at any given time.

Full article here. 

Chris Crum of WPN listed the following top ten…

1. Management
2. Feedback Policy
3. Small Businesses Get Shut Out
4. Lack of Communication
5. Payment Policies
6. Fees/Lack of Profitability
7. Unwarranted Account Suspensions
8. The Buyers Themselves
9. Glitches
10. Lack of Innovation

(more…)

EBay Inc plans to cut its work force 10 percent and sees third-quarter revenue hitting the low end of its forecast, though profit will exceed expectations, the online auction Web site said on Monday. EBay also said it would spend more than $1.3 billion to buy companies that bolster its online payments and classifieds businesses as it seeks to improve its performance in a weak U.S. economy.Its shares fell 2.6 percent in premarket trading after rising as much as 2 percent immediately after the announcement.EBay, which has faced slower growth in its core auction business over the last few years, said it will buy the Bill Me Later payments service for about $820 million in cash and $125 million in options. The business offers consumers deferred payments and financing promotions.

News here.

I think the eBay top honcho should look at its lazy and robotic customer support group. You know, eBay has this CSR who just copy and paste their answers from a ready set of answers. That’s why in clarifying some things with them, eBay users don’t get much from the correspondence. This guy is right, incoherent is the friggin word. I say to eBay, in cutting jobs, look at these lazy lads.

And by the way, they suspended my eBay account for having been connected or related to my cousin’s sister’s brother in law’s nieghbor’s friend’s mother who happen to have a problematic eBay account.

Crazy!

The Internet and Mobile Marketing Association of the Philippines (IMMAP) recently released its Internet and Mobile Marketing Code of Ethics that aims to create a standard for Philippine practitioners to observe and be a means for self-regulation. This policy paper is due for ratification and recognition by the AdBoard of the Philippines. Once done, all Internet and mobile advertising industry complaints shall be referred to IMMAP for resolution.

Full story here.