SHOP.blink.ph – Philippines Online Guide: Internet Trading Auctions Shopping Buying Selling Classifieds

The media advertising is changing with the addition of online and mobile advertising, which is slowly but surely asserting its place in the advertising world.With this realization, the IMMAP (Internet and Mobile Marketing Association of the Philippines) was born. It is composed of all web and mobile players in the country, to start an advocacy towards professionalizing, regulating and promoting digital advertising in the country.

IMMAP director Janette C. Toral said the traditional advertising agencies have no choice but to embrace this new media, otherwise become irrelevant.

Toral noted that the online and mobile advertising media addresses a growing new market that is being created by the changing lifestyle of consumers.

Bing Kimpo, director of IMMAP, explained that while online advertising refers to those users of PCs and mobile advertising through cellphones, these two are already converging at some point because internet connection is now available via cellphones.

“Nowadays, anyone can advertise anything in the internet. Digital advertising is eclipsing the TV and print advertising so the media landscape is changing,” Kimpo said.

Because this new form of advertising is evolving, Kimpo said the IMMAP is a venue by which to professionalize this sector. The U.S. could be the leader in online advertising, but the Philippines is one of the world’s leader in mobile telecommunications technology being the world’s biggest SMS market.

For one, Kimpo said, while advertising rates could be a lot lower for online and mobile and there is no space constraint there is no industry benchmark really to speak of unlike the TV and print, which have long been established already.

Figures also vary as to the number of internet users in the country and how effective is this medium in influencing consumers.

“Online and mobile advertising is supposed to be complementing the traditional advertising but it is also taking away revenues from the traditional media,” Kimpo said.

Digital media was estimated to account for 1 to 2 percent of the P200 billion advertising revenues last year with real estate firms, finance companies and remittance firms hugging the limelight.

To establish an industry benchmark, Kimpo said that IMMAP is now looking for a research company they could partner with to make a study for this new media.

IMMAP itself has gotten already an accreditation from the AdBoard of the Philippines. It has already 100 members, but membership is expected to breach the 200 mark this year because of its encompassing coverage that could range from web developers, content providers, advertising agencies, enterprises to simple advertisers.

IMMAP is also looking at partnering with schools because having a certified digital marketing profession in the future is not a remote possibility.

Kimpo explained that while the different forms of media advertising have their own roles to play without dislodging the other, the changing lifestyle of consumers have forced media advertising to become seamless in their applications.

“Television is the still the most dominant form of media advertising, but how much time do you spend watching TV now and how much time do you spend online?” Kimpo said.

“The changing lifestyle is going to drive growth in mobile and online advertising and not because this new medium is cheap,” Kimpo added.

Toral stressed that traditional advertising agencies have well coped the digital media otherwise they become irrelevant.

Even the social networking websites are being used to advance ones interest, products or services.

“Everybody now can become a marketer, unlike before when you really have to go to an advertising agency,” said Toral.

Source: Philippine News Agency

The importance of sound creative executions and integrated strategies cannot be overemphasized in today’s online ad market. Follow these steps to get on the right track.

The emergence of digital media has created some very fundamental and important changes in the goals for advertising today. Digital technologies have empowered advertising in unique ways and provided a wide range of new possibilities for two-way communication and measurement. These changes should fundamentally redefine expectations for advertising in the digital age.

In this article, I will discuss the goals and expectations that every marketer should have for their advertising campaigns, and how digital media and technology has re-shaped and transformed those goals.

FULL ARTICLE HERE.

The Internet Marketing Workshop Live – November 25, 9AM-6PM @ The Podium

I am writing because I’d like to share a story that can help you in case you see yourself in this situation.

I’ve been in the business for three years now and many people can’t help but to ask me how I did transform my business so dramatically fast.

When my life story appeared over ABS-CBN and The Filipino Channel via Rated K, Korina Sanchez asked me about my secrets. I only told one thing, “If you want to be successful, you need to focus on the positive side of whatever that is that’s happening.”

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On November 29 and 30, 2008, all roads, or shall we say, all online sellers & buyers roads, lead to Mall of Asia, SMX Exhibit floors.eComEx 2008 is the 1st Philippine eCommerce Expo – the first and the biggest annual gathering of eCommerce service providers, online sellers, auctioneers and traders.

This is the ultimate get together of Philippines’ online buyers and sellers community. Either as a visitor or an exhibitor, we here at SHOP.blink.ph will be there to join the fun.

If you would like to join the bazzar and a place in there, check out what you would get here.

Also, included in the 2 day bazaar is PiSO’s eCommerce Development Awards. Despite the non-corporate thing mentioned in the guidelines, we entered ecBuy Philippines in the contest. If you could give a little time to nominate ecBuy Philippines, under the online store, technology category, please click here…

See you all there. Our site BLOZOOM.com is excited to join the fun.

Shake Mo TV Mo, Shake Ko Ulo Ko

Shake mo TV mo! Shake ko ulo ko!

Someone from TV5 (or its PR arm) thought that our company is big enough to do TV advertising so we got an invite to their TV ad packages briefing.

Though I did not sign up with what they offer I still think, what they presented is new and ok. Just that, it’s not for us. So I am posting this still.

I went at Crowne Plaza yesterday. The invite was vague but I still went anyways thinking that the ABC 5, err, TV5 might be expanding the Venta5 TV shopping thing. The event is a launch of TV5′s client friendly ad packages. I was wrong.

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The Internet and Mobile Marketing Association of the Philippines (IMMAP) recently released its Internet and Mobile Marketing Code of Ethics that aims to create a standard for Philippine practitioners to observe and be a means for self-regulation. This policy paper is due for ratification and recognition by the AdBoard of the Philippines. Once done, all Internet and mobile advertising industry complaints shall be referred to IMMAP for resolution.

Full story here.

Hey SEXY!

Wanna learn how to SEXuade?

The APPLICANTS of the UP PR+Advertising Society invite you to

THE ART of SEXUASION:

A symposium on the effective and responsible use of SEX as an ADVERTISING TOOL on SeXember 16, Tuesday 1-4 pm @ the UP College of Mass Communication Auditorium.

FREE snacks will be served!

Please forward to your sexy friends!

Got this from Yupee.

Auction.ph, the foremost online shopping mall in the Philippines, revamps its very own ad service program called AdAuction. AdAuction is a tool that enables bloggers and web publishers to generate revenue from the display of pre-formatted ads. The enhancements to the new program that include ad category selection and additional revenue generating features were revealed recently during an event.

Top bloggers were invited to the said event and recommendations were solicited from the target subscribers. “We wanted to open a dialogue and find out what bloggers are looking for in an ad service. We were able to gain valuable inputs from the bloggers and we will try and integrate their suggestions to the program as much as we can,” says Manu Ofiaza of Auction.ph.

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Balita Pinoy, which has been in operation for two years, is launching several free services to benefit Filipinos.

This is meant for both those in the Philippines and the estimated 10 million who live and work abroad.

Originally designed as “hard” news service for the Philippine Overseas Workers, Balita Pinoy has gained a strong readership both within the Philippines and more popularly with the Filipinos who are abroad. The factual reporting and news which is constantly updated is seen as the greatest draw. (more…)

We noticed that all other sites are into the 120 x 60 banner link exchange and so we are joining the fun. Sulit.com.ph kinda started the 120 x 60 IMU – Button 2 wave. See the collection here.

Hopefully, we’ll be listed there too, as Sulit partner site. Nice. Since we got ad space too, we too, will start accepting the “in” 120×60 banner exchange. See at right side bar.

Contact us to have your banner in here. We’ll be making better 120 x 60 image banner than the one posted above soon.

Linx exchange here.