Tv Down, Internet Up
Written by ShopOne on March 26th, 2009 in Linked News.
There is now an evident decline in traditional television viewing and print readership among Filipinos, a survey done byYahoo! Philippines and research firm Nielsen showed.The survey also revealed that more Filipinos, especially the younger population, are favoring the Internet more than television and print.
The Yahoo!-Nielsen Net Index survey was conducted from October to November 2008.
It showed a slight decline in TV viewership from 98 percent in 2007 to 92 percent in 2008, out of 1,200 people sampled.
Readership of newspapers also showed a decline from 19 to 15 percent between 2007 and 2008.
Magazine readership also went down from 16 percent in 2007 to just seven percent in 2008.
Meanwhile, Internet usage increased from 23 percent in 2007 to 28 percent in 2008.
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