Online Ad Spending Will Grow But Philippines Will Lag
Written by ShopOne on December 11th, 2008 in Linked News.
ONLINE ADVERTISING will continue to grow in the Philippines but spending will lag behind other regional markets, a joint study by Internet company Yahoo! and The Nielsen Company showed.
Online advertising in the Philippines is projected to grow to $22.11 million by 2010 from $15.54 million this year. While bulk will come from display advertising ($15.04 billion in 2010 from $12.802 billion this year), search advertising is forecast to grow substantially ($7.087 billion from $2.743 billion).
Display advertising refers to promotions posted on specific websites, while the latter involves placements on Web pages that show results from search engine queries.
Online advertising in the region was forecast to grow by over 60% between this year and 2010, with display advertising again taking the lion’s share. Search advertising, it said, will particularly gain in “less mature online advertising markets†such as Thailand, Indonesia, the Philippines, and Vietnam.
Tags: Linked News
