Online Advertising in Southeast Asia To Grow 60% by 2010
Written by ShopOne on December 10th, 2008 in Linked News.
The size of Southeast Asia’s online advertising market, which includes display and search advertising, is anticipated to increase more than 60% from this year to 2010 according to a joint study by Yahoo! and research firm Nielsen. The report covers 6 key markets in the region, namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The combined online advertising expenditure across the six surveyed countries is expected to reach US$112 million this year. This figure will rise to US$151.9 million in 2009 and US$182.3 million in 2010.
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