Philippine marketers slow adoption of online advertising
Written by ShopOne on June 26th, 2008 in Linked News, Advertising.
Steve Garton, global media head of Synovate International, speaking at the World Marketing Conference Friday, said the reluctance of local advertisers to invest in online ads is a failure to research the potential of new forms of media and the needs of their own customers.
“There’s a major payoff for those who are brave enough to identify the opportunities presented by new media because they get first-mover advantage. Holding back means you could be an also-ran instead of being an innovator and that talks about the status of your brand as well,” Garton said in an abs-cbnNEWS.com interview.
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