5 Franchising Myths
Written by ShopOne on January 14th, 2008 in Linked News, Offline Biz.
Compared to a startup, a franchise already has a brand, customer loyalty, and systems in place. Pacita U. Juan, president and CEO of Figaro Coffee Systems, Inc. encourages people to get into business through franchising: “When you get extra money or a windfall, get a business. You can be a full-time employee or you can be a part-time employee and full-time entrepreneur through franchising.”
Despite the advantages, however, there are also myths surrounding franchising. Here’s what you can do to ensure your success:
Myth #1: Bigger is better. Sure, bigger companies have stronger marketing and more sophisticated systems. But there are smaller franchisers in the market who provide more “tender loving care” to their franchisees. Complete read here.
Tags: Linked News, Offline Biz
