Ad networks – How Do they work?
Written by ShopOne on April 1st, 2007 in Linked News.
By Jerry Liao
INQUIRER.net
Creating or having your own website is all about sharing your information, products and services to the world. For corporate websites, online storefronts generate a different source of revenue for them – -mostly targeting the global market. For personal or service websites, there could be other sources of revenues, but the most popular comes from what we call “Ad Networks.”
An advertising network (also called an online advertising network or ad network) serve advertising on your website and share advertiser revenue for qualified clicks each time your site visitors clicks on ads. Treat these companies as advertising agents wherein they will have online advertising inventory. They will invite companies to advertise online and unless it’s specified by the advertiser where they want their ads to be placed, advertising agents will be the ones to help advertisers place their ads online – sites that are most relevant to the advertiser’s campaign.
Tags: Linked News
